How Dual Pricing Works
Dual pricing is a compliant checkout method that gives customers a clear choice between paying by card or paying a lower cash price. Here’s how it works in practice.
Who Dual Pricing Is For
Dual pricing tends to work well for businesses where a meaningful share of customers pay by card — including retail stores, restaurants, salons, convenience stores, and service businesses. A MerchantCPR advisor can review your volume and business type to help determine whether the program fits.
Important Considerations
Dual pricing and cash discounting are permitted under federal law, but program eligibility, structure, and applicable terms vary by business and location. Proper signage and terminal configuration are required. We handle setup so your program is presented correctly at checkout.
What the Program Eliminates
Clear, straightforward processing — no hidden markup fees, monthly account charges, or surprise statement costs for eligible businesses.
Without MerchantCPR
$875
Lost to fees every month
With MerchantCPR
$0
Processing fees offset
Your Annual Savings
$10,500
Potential Net Profit Recovery
Is Dual Pricing Right For Your Business?
If most of your customers pay with credit or debit cards and processing fees are cutting into your margins, a MerchantCPR advisor can review your volume and business type to see whether the program fits — with clear terms and no obligation.
A brief, no-obligation review with a real MerchantCPR advisor — no pressure and no hidden fees.
